You’re sitting in front of your computer.
Logging in to your LinkedIn account to do your daily 20-minute routine.
When suddenly …
A post shared by your 1st-degree connection showed up on your feed.
And it’s about the current news in your industry featuring Mr. John Doe, the Marketing Head of XYZ Advertising, one of the leading advertising agencies in the world.
What’s more; you know this person.
You went to school with him.
You get excited.
You want to connect with him. To do business with him.
How do you start writing to someone you haven’t met and spoken to in years?
Certainly not “I want to connect with you.”
That’s the most generic and boring message you’ll ever send.
Even strangers will ignore you when you open up with this one-liner!
So how do you prevent that?
How can you make the other reply to your message and accept your connection request?
To do business with you?
Here’s the secret to writing the perfect LinkedIn message that doesn’t get ignored.
SECRET #1: EYE-CATCHING SUBJECT LINE
One thing you must consider: PEOPLE ARE BUSY.
So if you want to attract their attention, you need an eye-catching subject line in your InMail that makes them want to open your message.
It’s just like when you do email marketing.
The most clickbait-y your headline is, the more open rates you’ll get.
Of course, you need to make sure that your subject line resonates well with your target prospects.
And it shouldn’t be lengthy. According to reports, the most effective subject line contains 60 characters or less.
So how do you write the perfect subject line?
By keeping it personal.
This is one of the most effective tactics in convincing your target prospects to read your message.
You can do this in 3 ways.
a. Simply mention their name or personal achievements
Adding their name to the subject line will prove to your target prospects that you’re not just sending them a generic message.
And don’t limit this to just their names. Mention as well their company, events, or projects they recently worked on.
You can find these easily by checking their LinkedIn profile or doing a quick search on Google.
b. Mention that you share a connection with Person A
This is the usual route to go for people you want to connect with.
But why do this?
Because your target prospect hasn’t heard of you, or heard of you but doesn’t know what you do.
In short, this is an indirect endorsement from your shared connection.
As a result, they’ll most likely speak with you and later on, connect with you.
For better results, ask your shared connection for a warm introduction.
c. Remind them that you’ve already met
One important rule:
Don’t assume that your target prospect will remember you just because you’ve met before.
But you can remind them about it.
So, on your subject line, you can write it like this: “John, so glad to have met you at [this event].”
SECRET #2: MAKE IT SHORT BUT SWEET
I must reiterate; Your prospects are busy.
So don’t bother sending them messages that’s 3 paragraphs long and full of twists and turns.
It’ll turn them off, making them uninterested to read what you’ve written.
Take note that the message’s length also determines your receipt of replies.
So keep it concise and direct to the point.
But also make it sweet. (And I don’t mean generic flattery.)
When you flatter, get specific by:
- Complimenting them of their recent career achievements
- Commending their advocacies and other activities
- Referencing to your shared commonalities like experiences, skills, and LinkedIn groups
SECRET #3: BE SEDUCTIVE IN YOUR PITCH
In addition to personalization, add a little bit of persuasion into your message.
Sure. A messaging template can make your life easier as you don’t have to think about things to say.
But if you want positive results, then craft custom InMail messages that’s specially written for the intended receiver. Your target prospects.
This ensures that you achieve your goal of having them accept your connection request.
So seduce them like you would do in your sales pitch.
It’s really simple.
All you have to do is explain how your connection can bring benefits to their network.
Make them realize your value by:
- Sharing your knowledge and expertise
- Showing how you can resolve their problems or improve their business operations
- Providing in-depth insights and data about your industry
SECRET #4: CLOSE YOUR MESSAGE WITH A TEMPTING INVITE
What’s the use of your message if you can’t tempt the intended receiver to act?
That’s like getting excited for a present, only to get socks.
So it’s crucial for you to close your message with a specific and clear call-to-action. Which is to make them accept your connection request.
A piece of advice. Never send this as your closing line: “Let me know if you’re interested.”
It may be polite. But it won’t win you great responses.
Instead, you may say:
- Looking forward to your reply.
- How about a quick Zoom call tomorrow at 10:30 a.m.?
- Let’s discuss this over a cup of coffee this weekend.
When you give clear directions, it reduces the mental strain on your target prospects on what their answer should be.
SECRET #5: DON’T HESITATE TO FOLLOW-UP
Follow-ups are crucial in securing a new connection.
However, you might hesitate acting on this because:
- You don’t want to appear pushy
- You’re afraid of the possible rejection
Let me tell you that you have no reason to fear this.
Because even if they won’t respond favorably, you won’t get reported for spamming them.
Think of it this way.
Your friend introduced you to this guy. You share pleasantries and polite conversation. He mentioned how your business had helped him greatly in the past. And all he wants from you is to shake your hand which you gladly took.
And if you want to get in touch afterwards, then great! If not, then no harm done.
It’s the same with you following up on your LinkedIn connection request.
ALWAYS MIND YOUR PROFESSIONAL ETIQUETTE
Remember, you’re on LinkedIn.
The world’s largest professional networking site.
A platform specially built for the professional community.
As such, you’re expected to uphold yourself well at all times.
As Harry Hart of The Kingsman said,
Manners maketh a man.
So always mind your manners and show your professionalism while interacting with people.
Make it show in the messages you send.
Because your success on the platform relies on how well you maintain your good reputation.
In sending connection requests, there are 2 things you should consider:
- Make sure that you know the other person, either personally or professionally
- You can both benefit from this connection
What’s more; always remember that honesty is the best policy. So don’t …
- Make false statements
… about yourself, your brand, and your business.
LinkedIn InMail is a powerful tool that provides you with an opportunity to connect with the professional community.
That’s why it’s important that you spend time crafting persuasive messages so you can grow your network.
Make sure that:
- It has an eye-catching subject line
- It’s short but sweet
- It seduces your readers
- It has a clear yet tempting call-to-action
- You send a follow-up message
Now that you know the secret, you can now start growing your network and build organic relationships.
Start connecting with the:
- People you know
- People you want to know
And in time, be the person who’s receiving multiple connection requests from target prospects.
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